WarnerMedia’s Studios and Networks chair Ann Sarnoff uses the flywheel metaphor when describing how various parts of the group’s business work together to plan a franchise, such as DC. This 1957 drawing reveals the brilliant strategy behind Disney's lasting success /NH7UiCEApY- Business Insider July 18, 2015 However, Disney’s 1957 drawing that illustrated his company’s various businesses looks remarkably similar to what Collins and Amazon described decades later. Walt Disney wouldn’t have called his company a “flywheel” when he opened Disneyland in the mid-1950s. And that flywheel continues to accelerate faster with every new user and creator that comes on our platform.”ĭisney Media and Entertainment Distribution Chairman Kareem Daniel spoke during the company’s December investor day about “theatrical exhibition’s ability to help establish major franchises that are at the heart of our Disney flywheel.” “And that interplay is super important because it’s really the foundation of our flywheel. “With more reach comes more content and with more content, especially content unique to Spotify, there comes more opportunities to monetize,” Ek said during his October earnings call. Spotify Chief Executive Daniel Ek is one frequent flywheeler. If you can’t do that, you don’t have a flywheel.” “I want you to show me the logic of your momentum. “What I tell people is, ‘Don’t tell me you have a flywheel show me how your flywheel works and diagram it out for me,’” Collins said.
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They have to lead to one another in a cause-and-effect relationship.
![coda 2 and flywheel coda 2 and flywheel](https://future.a16z.com/wp-content/uploads/2021/06/Lenny-Rachitsky_North-Star-Metrics_Graphic-2-2.jpg)
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So is this just the latest buzzword to lose its meaning through overuse (like “synergy,” “franchise” and “ecosystem”)? I got ahold of Collins to ask him about the term’s ubiquity and where people tend to get it wrong.Ī key point, he said, is that the steps of the flywheel can’t just be individual actions by different parts of the business.